Aveda's Mission

Our mission at Aveda is to care for the world we live in, from the products we make to the ways in which we give back to society. At Aveda, we strive to set an example for environmental leadership and responsibility, not just in the world of beauty, but around the world.

Horst Rechelbacher, Founder

Why We Use Aveda

Why Aveda?

At Ivory Raine, we choose Aveda because their products deliver professional results while honoring our commitment to wellness and sustainability. Aveda is plant-powered, cruelty-free, and made with naturally derived ingredients that are gentle on your body and the environment. Their performance-driven formulas let us create beautiful, lasting results—while aligning with our values of care, quality, and conscious beauty.